Welcome to LICA Auto Group
The Largest Auto Dealership in the Country



We own, franchise and manage the largest integrated chain of auto service centers nationwide. There are more than 50 Rapide stores throughout the country, and the chain is still growing. Rapide stores provide quality automotive services, including brakes, steering, suspension, climate control and maintenance. Based on its experience as the MIDAS master franchise for the Philippines, Rapide has grown to become the industry leader. In addition to Rapide, we also manage other service centers such as Goodyear’s Servitek as well as several service centers within gasoline stations.

Hertz Rent-A-Car and Leasing

LICA Auto Group owns the exclusive Master Franchisee for Hertz Rent-A-Car in the Philippines. With branches in strategic locations including the national airports, we provide cars and other vehicles on rental and operating lease arrangements. We also provide fleet management services. LICA is proud to be part of Hertz, the largest car rental company in the world, providing quality rental service for 80 years. Hertz is represented in the United States and more than 150 foreign countries, operating in 8,100 locations.

Parts Distribution

With our CarMax Auto Center, our company has become actively involved in professionalizing the marketing and sales of pre-owned cars. We also operate a pre-owned car catalog website. CarMax Auto Center offers a new way to buy pre-owned cars, featuring our “Blue Tag” certified used cars, using a money-back guarantee, the first in the industry.

Auto Nation Magazine

Auto Nation Magazine, formerly called Autoconsumer, is our magazine brand for the mobile, affluent, car-loving consumer. It is distributed for free or by pre-qualified subscription to the customer lounges of car shops, car dealerships, banks, cafes, hotel lounges, etc., nationwide.


LICA Auto Group maintains three large facilities dedicated to body repair and painting in the areas of Alabang-Muntinlupa, Cainta-Rizal and in Shaw-Mandaluyong. Our BRP shops are fully equipped and stocked to handle all brands of vehicles requiring minor and major body repairs, including dust-free paint ovens and spray booths, computerized paint mixing rooms, Black Hawk body aligners and inspection rooms. We are accredited by all major insurance companies.

Thrifty Rent-a-Car

LICA Auto Group also owns the Franchisee for Thrifty Car Rental in the Philippines. With branches in strategic locations across the country including the national airports, we provide budget friendly cars and other vehicles on rental and operating lease arrangements for people who are, on the go.

Thrifty Car Rental is a part of Dollar Thrifty Automotive Group one of the leading international car rental companies with headquarters in Tulsa, Oklahoma, USA, Established in 1958.

Parts Distribution

LICA Auto Group imports and distributes a large number of cars and truck parts nationwide. Kwik Parts, our brand of service center-oriented parts sourcing and distribution logistics, delivers parts to a large number of car dealerships and service centers “just in time.” We have distribution centers and warehouses nationwide. We also import and distribute for several brands like AC Delco, Goodyear, Purolator, Mann Hummel, and many others. Kwik Parts also distributes and provides a wide variety of service center tools and equipment.