Lica Auto Group.
The largest, multi-awarded and synergestic group of automotive retail and service companies in the Philippines
At LICA AUTO GROUP, we aim to professionalize the Philippine automotive and aftermarket industries. It is the largest, multi-awarded and synergistic group of automotive retail and service companies in the country. We are involved in new and used car dealerships, rent-a-car and leasing, parts and equipment distribution, and auto service center chain stores.
We are the largest integrated service center chain in the country with numerous branches of Rapide Auto Service centers in the metropolis. Also, we are the exclusive country licensee of the world’s leading car rental brand, Hertz Rent-A-Car.
With several distribution centers and wholesalers nationwide, Lica Auto Group is also a major auto parts and lubricants distributor to the ever growing service center industry, carrying brands like AC Delco, Mann Hummel, Purolator, and a lot more.
MISSION
We will be your lifetime partner to help you OWN and ENJOY your CAR. For visitors to the Philippines, we will help you and your family ENJOY a CAR, away from home.
Our customers interact with us continuously, from the actual purchase experience, to services like financing and insurance, to hassle-free maintenance and repairs, to resale and upgrade.
Because of us, our customers will ENJOY their experience completely.
VISION
Owning their own car is a possible dream of all Filipino families, in all walks of life. Visitors to the Philippines likewise seek to enjoy the hassle-free use of a car.
We envision a country where a car is easy to acquire and a joy to experience, for everyone.
Our team mates at all levels find joy in their work, in a meritocracy where our values are all shared and lived.
OUR CORE VALUES
We succeed because of our values: Trustworthiness, Teamwork, Tenacity (“Don’t Give Up”).
Tenacity
Exhibit determination in reaching goals and consistently meeting or exceeding expectations. DON’T GIVE UP. Focus on continuous improvement and don’t consider failure to be an option.
Teamwork
Work collaboratively and coordinate harmoniously with every member of the company towards common goals. Treat people with respect and dignity.
TRUSTWORTHINESS
Behave ethically, safely, honesty and lawfully. Take pride in everything that is fair and knowledgeable and build integrity in every situation.
CAR DEALERSHIPS
We are the country’s leading group of multi-brand full-service car dealerships. Our franchises include Nissan, Hyundai, Kia, and Suzuki. On average, we attain no. 1 or no. 2 largest market share for each of the brands we carry, and deliver our services through multiple branches for each brand throughout the country. Our dealerships are consistently given awards locally and internationally for operational excellence.
We developed Shaw Auto Nation, the country’s first car dealership integrated shopping complex, and the SLEX Auto Nation in the South Luzon Expressway.
Nissan
Suzuki
Honda
Hyundai
KIA
JAC
Aftermarket Brands
SERVICE CENTER
We own, franchise and manage the largest integrated chain of auto service centers nationwide. There are more than 50 Rapide stores throughout the country, and the chain is still growing. Rapide stores provide quality automotive services, including brakes, steering, suspension, climate control and maintenance. Based on its experience as the MIDAS master franchise for the Philippines, Rapide has grown to become the industry leader.
In addition to Rapide, we also manage other service centers such as Goodyear’s Servitek as well as several service centers within gasoline stations.
BODY REPAIR AND PAINT SHOP
LICA Auto Group maintains three large facilities dedicated to body repair and painting in the areas of Alabang-Muntinlupa, Cainta-Rizal and in Shaw-Mandaluyong.
Our BRP shops are fully equipped and stocked to handle all brands of vehicles requiring minor and major body repairs, including dust-free paint ovens and spray booths, computerized paint mixing rooms, Black Hawk body aligners and inspection rooms. We are accredited by all major insurance companies.
Hertz Rent-A-Car and Leasing
LICA Auto Group owns the exclusive Master Franchisee for Hertz Rent-A-Car in the Philippines. With branches in strategic locations including the national airports, we provide cars and other vehicles on rental and operating lease arrangements. We also provide fleet management services.
LICA is proud to be part of Hertz, the largest car rental company in the world, providing quality rental service for 80 years. Hertz is represented in the United States and more than 150 foreign countries, operating in 8,100 locations.
Thrifty Rent-a-Car
LICA Auto Group also owns the Franchisee for Thrifty Car Rental in the Philippines. With branches in strategic locations across the country including the national airports, we provide budget friendly cars and other vehicles on rental and operating lease arrangements for people who are, on the go.
Thrifty Car Rental is a part of Dollar Thrifty Automotive Group one of the leading international car rental companies with headquarters in Tulsa, Oklahoma, USA, Established in 1958.
Used Car Retail
With our CarMax Auto Center, our company has become actively involved in professionalizing the marketing and sales of pre-owned cars. We also operate a pre-owned car catalog website.
CarMax Auto Center offers a new way to buy pre-owned cars, featuring our “Blue Tag” certified used cars, using a money-back guarantee, the first in the industry.
Parts Distribution
LICA Auto Group imports and distributes a large number of cars and truck parts nationwide. GoParts, our brand of service center-oriented parts sourcing and distribution logistics, delivers parts to a large number of car dealerships and service centers “just in time.”
We have distribution centers and warehouses nationwide. We also import and distribute for several brands like AC Delco, Goodyear, Purolator, Mann Hummel, and many others. GoParts also distributes and provides a wide variety of service center tools and equipment.