Lica Auto Group.

The largest, multi-awarded and synergestic group of automotive retail and service companies in the Philippines

At LICA AUTO GROUP, we aim to professionalize the Philippine automotive and aftermarket industries. It is the largest, multi-awarded and synergistic group of automotive retail and service companies in the country. We are involved in new and used car dealerships, rent-a-car and leasing, parts and equipment distribution, and auto service center chain stores.

We are the largest integrated service center chain in the country with numerous branches of Rapide Auto Service centers in the metropolis. Also, we are the exclusive country licensee of the world’s leading car rental brand, Hertz Rent-A-Car.

With several distribution centers and wholesalers nationwide, Lica Auto Group is also a major auto parts and lubricants distributor to the ever growing service center industry, carrying brands like AC Delco, Mann Hummel, Purolator, and a lot more.

MISSION

We will be your lifetime partner to help you OWN and ENJOY your CAR. For visitors to the Philippines, we will help you and your family ENJOY a CAR, away from home.

Our customers interact with us continuously, from the actual purchase experience, to services like financing and insurance, to hassle-free maintenance and repairs, to resale and upgrade.

Because of us, our customers will ENJOY their experience completely.

VISION

Owning their own car is a possible dream of all Filipino families, in all walks of life. Visitors to the Philippines likewise seek to enjoy the hassle-free use of a car.

We envision a country where a car is easy to acquire and a joy to experience, for everyone.

Our team mates at all levels find joy in their work, in a meritocracy where our values are all shared and lived.

OUR CORE VALUES

We succeed because of our values: Trustworthiness, Teamwork, Tenacity (“Don’t Give Up”).

Tenacity

Exhibit determination in reaching goals and consistently meeting or exceeding expectations. DON’T GIVE UP. Focus on continuous improvement and don’t consider failure to be an option.

Teamwork

Work collaboratively and coordinate harmoniously with every member of the company towards common goals. Treat people with respect and dignity.

TRUSTWORTHINESS

Behave ethically, safely, honesty and lawfully. Take pride in everything that is fair and knowledgeable and build integrity in every situation.

CAR DEALERSHIPS

Our dealership division spans 11 locations and represents five of the country's top automotive brands: Mitsubishi, Nissan, Hyundai, Honda, and Suzuki. We provide full-service operations including sales, maintenance, and customer support.

Aftermarket Brands

We operate a powerful ecosystem of aftermarket brands that serve both individual consumers and business clients.

Through innovation, scale, and an integrated approach, Lica Automotive and Aftermarket Group is committed to shaping the future of mobility in the Philippines. We look forward to exploring potential areas of partnership and synergy with Marubeni Corporation.

Lica Auto Group is the largest, multi-awarded and synergestic group of automotive retail and service companies in the Philippines

Dealerships

Aftermarket